The Peak Oil Company makes durable clothing and equipment.
Our logo represents a Northern perspective on Australia's highest mountains, Kosciuszko and Townsend. This is a place of unique and ancient alpine terrain, frequented for thousands of years by Walgalu people. These mountains are the source of the Murray and Snowy Rivers, and are part of the Great Dividing Range, where rivers drop East or West along almost the entire length of Eastern Australia.
Our logo also represents the shocks of Peak Oil (when demand for oil exceeds the capacity to extract it). In this regard, the mountains are now the graphs of the Hubbert Peak Theory - where finite resources are ultimately depleted, and along with them their economic and social dependents.
So we're interested in making rugged and durable products, suitable for harsh Australian conditions, and made with far less dependance on petrochemicals and super industrial processes. We're searching for deeply sustainable business practices that are socially beneficial for generations to come.
To start with, we're looking back in time and across cultures for materials and designs that could have new meaning and value today. What did clothing and baggage look like before sewing machines - might such designs give us efficiencies and conservation today? What are the inherent properties of natural fibres and materials - when used in modern designs could we discover new value in those old materials? What if our designs and business practices were open source - would we help to create a more convivial society?
We began making gear back in 1995, back when everything was going offshore. It was after an accident in the Western Arthur Ranges of Tasmania, 2 days into a 6 day trek over some pretty harsh terrain. The weather had packed in, and we were forced to cook in our tent. The methylated spirits had spilled and before we knew it the whole side of the tent was up in flames, and most of our gear in it - plastic does that. Oh how we wished we carried canvas, wool, and other less flammable gear that trip. We made it out of there, sore and sorry for ourselves, and committed to the idea of making new gear out of classic materials.
We're working with canvas, beeswax, turpentine, linseed oil, wool, leather and fur, to design patterns that produce minimal waste - for clothing, shelter and baggage that is simple to make, modify and repair - in enduring styles that will last more than one single generation.
Join us. Wear clothing, use baggage or take shelter under something that is searching for deeper meaning and value. Become an early adopter and test our products for their purpose and intent. Or take our patterns and designs and consider making Peak Oil products with us. We look forward to hearing from you.
Mount Dandenong, Australia