Update on anorak production, getting ready for the 2022 effort

The 2021 anorak project went well, many lessons learnt. The business broke even and we know better what the margin and quantity needs to be to generate an income.  I’ve held off posting too many anoraks for sale on the website, until I can be sure that all orders have been fulfilled.

In 2022, probably in April, we will launch another Kickstarter for the  anorak, setting a target of 200 anoraks. It is more ambitious than the target for 2021, but we're hoping word or mouth, good feedback, user stories and social media supporters will help us reach that target.

We are working hard to bring in the wool coat/liner for the anorak in time to join the 2022 campaign, as well as the sheepskin vest basic, and possibly waxed canvas over pants. It's a very tight turnaround however, with our factory needing to know by end of April so they can clearly schedule in production for the rest of their year.   

Our update videos throughout the 2021 anorak production were shot by Michael Mouritz ( @michaelmouritz ) and we'll be working with Michael over coming weeks to produce a promotional video for the 2022 campaign.

Please lend us a hand, spread the word, share lots of photos and videos of you using your anoraks, and tell anyone admiring your anorak that April/May is their chance to order one. If you're looking for a wool liner, it's coming in this campaign too.